Doubao and Qianwen Shut Down Agents Same Day: Impact of China's AI Personification Regulation

1. The Event: Doubao and Qianwen "Kill" Agents on the Same Day

On July 4, ByteDance's Doubao and Alibaba's Tongyi Qianwen simultaneously announced:

User-built AI characters, persona dialogues, workflows, and other agent features would be officially shut down on July 15.

Doubao offered a viewing buffer period until October 15; Qianwen would become inaccessible immediately after shutdown. Users needed to back up configurations and conversation history via screenshots or text export before July 15.

Millions of users' "digital avatars," cultivated over months, were wiped out overnight.

2. The Cause: "Interim Measures for AI Personified Interactive Services"

This shutdown wasn't "voluntary" by the platforms—it was compliance pressure.

On July 15, 2026, the "Interim Measures for the Management of AI Personified Interactive Services," jointly issued by five departments, officially took effect. The measures impose compliance review requirements on personified interactive services:

• Providing personified interactive services requires appropriate qualifications
• AI characters must pass content safety reviews
• User-generated content (UGC) requires platforms to bear primary responsibility

The problem: platforms cannot conduct comprehensive reviews of massive user-built agents.

A platform might have millions of user-created characters, each with different personas, dialogue styles, and knowledge boundaries. Review them one by one? Prohibitively expensive. Don't review? Non-compliant.

The platforms' rational choice: blanket shutdown.

3. The Impact: Who Pays for "Digital Memories"?

This incident exposes a deeper question: Who owns the AI characters users create?

Users invest time, effort, and emotion into training an AI character—writing personas, feeding data, correcting tone. To the platform, this character is just a database record; to the user, it might be a "digital friend" or even an "emotional anchor."

But under current legal frameworks:

• Platform user agreements typically state "the platform reserves the right to terminate services at any time"
• The legal nature of user-created AI character configurations is unclear (creative work? data? virtual property?)
• Platforms can shut down without compensation; users have no recourse

This isn't a technical problem—it's a property rights problem.

4. Industry Chain Reactions

Doubao and Qianwen aren't isolated cases. Expect:

1. Smaller platforms struggle more: Big companies can invest in compliance teams for reviews; smaller platforms may simply abandon UGC agent features.
2. Open-source solutions benefit: Locally deployed open-source models (Ollama + Llama 4, Qwen3, etc.) aren't subject to these restrictions. "Raise your own AI" becomes a new trend.
3. Enterprise market expands: Enterprise-built AI assistants (with clear responsible parties) actually accelerate, because compliance pathways are clear.

5. Advice for Ordinary Users

1. Back up important configurations: UGC content on any platform can go offline due to policy changes. Develop a habit of regular exports.
2. Consider local solutions: If you deeply depend on AI characters, local deployment (Ollama + open-source models) is the only "unpluggable" option.
3. Reduce emotional dependence: AI characters are tools, not friends. Platforms can shut them down anytime; moderate emotional investment is wise.

In one sentence: The Interim Measures' intentions are good (preventing chaos in AI personified services), but the "blanket shutdown" execution wiped out millions of users' digital assets instantly. Regulation needs more refined tiered management, not "can't manage it, so shut it down."

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References:

• Doubao and Qianwen Simultaneously Shut Down Agents - Sina News
• Interpretation of "Interim Measures for AI Personified Interactive Services" - Sina AI Hotspot